DIGITAL DEETOUR • BY AIDIE ASUNCION
Website Production
Specialist
for WordPress & Elementor
From approved content and brand assets to polished, responsive websites. I build pages in WordPress and Elementor, optimize media, implement on-page SEO, and handle the production work that gets websites ready to launch.
- 6+ years supporting WordPress production workflows
THE CORE BELIEF
Every website starts with a strategy, content, and assets.
My job begins when it's time to turn them into polished, publish-ready pages.
CORE CAPABILITIES
What I Offer
Whether you need help publishing new content, building pages, or keeping your website updated, I step in where ideas become finished work.
Build
I build responsive WordPress pages in Elementor using approved content, layouts, and brand assets—turning ideas into websites ready for review.
Organize
Before anything goes live, I prepare content and media for the web through formatting, image optimisation, on-page SEO implementation, and thoughtful page structure.
Support
After launch, I help keep websites current through content updates, quality assurance, website monitoring, and ongoing production support.
FEATURED WORK
From Draft to Done
A selection of website and content production projects that reflect the work I do—from building WordPress pages to publishing long-form content.
WEBSITE PRODUCTION • ELEMENTOR • CONTENT IMPLEMENTATION
Building a Service Page in Elementor
Client Project have been hidden to respect client confidentiality.
Overview
Built within an established Elementor design system for an existing commercial services website. Working from client-approved content, reusable page templates, and brand guidelines, I assembled the page by selecting layouts, implementing content, optimizing images, and preparing the page for publishing.
Project Context
- Existing WordPress website
- Established Elementor design system
- Client-approved content and assets
- Existing brand guidelines
My Contribution
- Built the page in Elementor using an existing design system
- Implemented client-approved content
- Selected layouts that best suited each content section
- Sourced and optimized website images
- Positioned calls-to-action and supporting media
- Maintained responsive layouts across devices
- Applied on-page SEO best practices
- Performed quality assurance before publishing
Tools:
Published as part of the client’s live website using their established design system and production workflow.
WordPress •ELEMENTOR •SEO Implementation
PinoySEO Portfolio Website
Overview
Built as part of my PinoySEO training, this website showcases my ability to build complete WordPress pages using Elementor while applying SEO fundamentals from the ground up. It serves as both a live portfolio and a practical implementation of the skills I learned throughout the program.
Project Context
- Built from a blank WordPress installation
- Elementor website using starter templates
- SEO-focused practice project
- Personal portfolio website
My Contribution
- Built pages in Elementor
- Customized layouts using starter templates
- Connected Google Analytics 4 and Google Search Console
- Set up Google Business Profile
- Implemented on-page SEO best practices
- Performed technical audits using Screaming Frog
- Added optimized images and supporting assets
- Tested responsiveness before launch
Tools:
Successfully launched as a live portfolio website demonstrating practical WordPress production and SEO implementation skills.
CONTENT PRODUCTION • WORDPRESS • AFFILIATE PUBLISHING
Publishing Long-Form Affiliate Content
Overview
Formatted and published long-form affiliate articles using the WordPress Classic Editor. Working from approved content and client-provided media, I structured each article for readability, optimized images, applied formatting, and prepared the content for publishing.
Project Context
- Existing affiliate content website
- WordPress Classic Editor
- Client-provided content and original images
- Established publishing workflow
My Contribution
- Formatted long-form articles for publication
- Optimized and prepared images in Canva
- Applied consistent typography and content hierarchy
- Embedded videos, product displays, and supporting media
- Added affiliate links and internal links
- Applied basic on-page SEO formatting
- Performed final quality assurance before publishing
Published production-ready affiliate content following the client’s established publishing standards and formatting guidelines.
ELEMENTOR • PRACTICE PROJECT • WEBSITE PRODUCTION
Verdant Path
Overview
A self-initiated practice project created while learning Elementor. Using AI-assisted content and imagery, I translated a concept into a complete one-page website, focusing on layout, content organization, visual hierarchy, and responsive page building.
Project Context
- Practice website
- Built in Local WordPress
- AI-assisted copy and imagery
- Self-directed learning project
My Contribution
- Built the page from scratch in Elementor
- Organized page structure and content flow
- Created responsive layouts
- Selected and arranged supporting visuals
- Applied consistent spacing and typography
- Refined the page through multiple design iterations
- Prepared the site as a portfolio project
Tools:
Completed a fully functional one-page practice website that strengthened my Elementor workflow and page-building skills.
OPERATIONAL FOCUS
Behind the Scenes
A polished website is more than the pages visitors see. Behind every launch is the production work that brings content, media, and design together—and the ongoing support that keeps everything running smoothly long after it’s published.
Content Implementation
Approved content becomes structured, readable pages through thoughtful formatting, hierarchy, and consistent layouts that are ready to publish.
Media Optimization
Images and graphics are prepared for the web through sourcing, AI-assisted creation, resizing, optimisation, and performance-focused delivery.
Website Support
From content updates to quality assurance and routine website checks, I help keep websites accurate, functional, and ready for whatever comes next.
THE APPROACH
Great websites don't stop at launch—they're maintained, refined, and improved over time.
That's the part I enjoy most.
MEET THE PERSON BEHIND DIGITAL DEETOUR
Hi, I'm Aidie.
I didn’t start my career in web production.
My background is in Electronics and Communications Engineering, followed by roles in software implementation and business analysis. Over time, I discovered that I enjoy building websites just as much as solving technical problems.
For the past six years, I’ve been supporting WordPress websites behind the scenes—building pages in Elementor, publishing content, preparing media, implementing on-page SEO, and keeping websites running smoothly.
I enjoy structured workflows, learning new tools, and taking ownership of the production process from build to launch and beyond.
I’m not the person who plans the marketing strategy or writes the content. I’m the person who turns approved ideas into polished websites that are ready to publish.
6+
Yrs. Exp.
500+
pages
100%
autonomy
START THE CONVERSATION
Let's See If We're a Good Fit
If you’re looking for someone who can step into your WordPress production workflow and confidently handle page building, content implementation, and ongoing website support, I’d love to hear about your project.